BEAT Cocktails is all set to launch carbonated gin-based cocktails in Delhi on 7th February 2022. The brand’s crafted cocktails are a healthier, lighter alternative to traditional alcoholic beverages and come in unique flavour mixes like BEAT Original, Watermelon Crush, and Cucumber Ice to cater to the consumer’s palette.
The idea is to make the cocktail drinking experience convenient, memorable, and value for money. The cocktail blends are the brand’s proprietary concoctions made with different flavours chosen to create their distinct mixes.
Making cocktails is a tedious process, from procuring ingredients to getting the right recipes, making it challenging for the consumers to prepare and consume cocktails conveniently. BEAT’s crafted cocktails redefine the cocktail drinking experience by offering a range of products in different spirit bases that are ready to drink, taking away the hassle of making a cocktail.
Launched by Alcopop Spirits, BEAT Cocktails is the brainchild of two young entrepreneurs, Vidur Relan and Rohan Khare, who are passionate about disrupting the drinking culture in India. Explaining their vision, Vidur Relan says, “The era of ready-to-drink cocktails is now here. It intends to offer the evolved consumer segment a hassle-free drinking experience with convenience and great variety. We have started with gin-based cocktails as Gin is a preferred cocktail base and will soon be expanding this list to include more spirits. We aim to bring a range of uniquely crafted cocktails within our portfolio.”
Crafted in India at a facility in Goa, BEAT’s cocktails have been specially formulated to cater to an evolved and diverse audience. With a range of gin-based cocktails and its upcoming range of other spirit cocktails, BEAT aims to penetrate the Indian market deeply and increase consumer awareness in this segment.
The Indian consumer is looking for variety beyond traditional alcoholic beverages, and the ready-to-drink beverage market is here to offer just that.
In the post-Covid era, there has also been an increase in the at-home drinking culture, making consumers look for more variety for their home bars. BEAT Cocktails offers that with a perfect mix of convenience and flavour.