BEAT Cocktails is all set to launch carbonated gin-based cocktails in Delhi.
The brand’s crafted cocktails are a healthier, lighter alternative to traditional alcoholic beverages and come in unique flavour mixes like BEAT Original, Watermelon Crush, and Cucumber Ice to cater to the consumer’s palette.
Launched by Alcopop Spirits, BEAT Cocktails is the brainchild of two young entrepreneurs, Vidur Relan and Rohan Khare, who are passionate about disrupting the drinking culture in India.
“The era of ready-to-drink cocktails is now here. It intends to offer the evolved consumer segment a hassle-free drinking experience with convenience and great variety. We have started with gin-based cocktails as Gin is a preferred cocktail base and will soon be expanding this list to include more spirits,” said Relan who aims to bring a range of uniquely crafted cocktails within their portfolio.
Crafted in India at a state-of-the-art facility in Goa, BEAT’s refreshing cocktails have been specially formulated to cater to an evolved and diverse audience.
With a range of gin-based cocktails and its upcoming range of other spirit cocktails, BEAT aims to penetrate the Indian market deeply and increase consumer awareness in this segment.